Robert Dexheimer
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Avail Foods

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Branding a pioneer
in fueling peak performance.

 

Year
2018

Company
Robert Dexheimer Design

Role
Creative Director
Art Director

Deliverables
UX
Creative Direction
Identity
Copywriting

In a fast-paced culture busy professionals turn to easy and unhealthy meals, it was clear to sought-after chef and author of Tom Brady’s TB12 Nutrition Manual, Allen Campbell, that it was time for a fast-casual meal service that provided nutritious, simple and flavorful food to fuel people with on-the-go lives. I helped Allen develop the look and feel for Avail Foods, and working closely with the Avail team developed packaging, an e-commerce platform, mobile application, branded content, tagline and tone of voice.

 
 
 

Fueling the demands of the modern professional.

 
 
 
 

Our packaging stands out. Healthy, delicious eating—one peel away.

 
 
 
 

Healthy eating seems hard enough. We needed an app that was simple.

 
 
 
 

The website was simple, clean and focused on our message—healthy eating should be easy, and delicious.

 
 
 
 
 
 

Allen’s food fueled Superbowl wins. Word and interest spread quickly.

 
 
 
 
 
 
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Our tagline needed to remind people what food can and should be—fuel.

 
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