There is an artist, athlete or performer in all of us.
ACD, Art Director
Ron Clayton, Robert Dexheimer, Kristen Collins, Greta Scheibel, Chase Terranova
Brand Strategy/Purpose, Rebranding, Logo, Photo Direction, Messaging, Apparel, Interior Design
Body & Pole is like Juilliard—just way less pretentious, six feet in the air, and absolutely dripping with attitude. Our team at Grove Marketing was tasked with the rebranding of the renowned New York-based aerial studio. I know, awesome right? It was a full overhaul—purpose-driven strategy and positioning, a refreshed logo, look/feel, website, apparel, studio interior design, and photography direction. The category of boutique fitness is jam packed with watered-down corporate “sameness”—Body & Pole wanted to kick in the door of this category while remaining true to their reverence for the art of aerial dance.