Robert Dexheimer
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Body & Pole

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There is an artist, athlete or performer in all of us. 

 
 
 

Year
2018

Company
Grove Marketing

Role
ACD, Art Director

Team
Ron Clayton, Robert Dexheimer, Kristen Collins, Greta Scheibel, Chase Terranova

Deliverables
Brand Strategy/Purpose, Rebranding, Logo, Photo Direction, Messaging, Apparel, Interior Design

Body & Pole is like Juilliard—just way less pretentious, six feet in the air, and absolutely dripping with attitude. Our team at Grove Marketing was tasked with the rebranding of the renowned New York-based aerial studio. I know, awesome right? It was a full overhaul—purpose-driven strategy and positioning, a refreshed logo, look/feel, website, apparel, studio interior design, and photography direction. The category of boutique fitness is jam packed with watered-down corporate “sameness”—Body & Pole wanted to kick in the door of this category while remaining true to their reverence for the art of aerial dance.

 
 
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The logo needed a refresh—it was time to modernize.

 
 
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Bringing a brand to life happens one experience at a time.

 
 
 
 

High and low key photography create contrast and a gallery aesthetic.

 
 
 
 

The rebranding included a full redesign of the New York studio and a new apparel line.

 
 
 
 
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